Intelligent Insights ( INTIN) is a Business Intelligence , Data Science and Solutions platform. It combines the power of technology with data science and insights of experienced marketers and domain experts to help grow your brands efficiently and effectively .
INTIN partners with brands to grow their business in a sustainable and efficient manner ,thereby ensuring to give brands much more out of their marketing investments.
YOUR UNFAIR COMPETITIVE ADVANTAGE
Our team of ace marketers and multi-domain experts, with a collective experience of having worked on top brands across Asia Pacific, India, Middle East and Africa can help you get the best of both worlds - knowledge and technology solutions. This unique combination of knowledge experts and technology based solutions, help clients make faster decisions , drive efficiency in their marketing spends and lead to overall business growth.Our key differentiators :
Our People : Our team of professionals collectively bring in domain knowledge and cross category expertise, with years of experience and learning . Be it media, retail, digital marketing , finance , social media , market research , brand strategy or growing businesses our team can help you solve complex business problems with efficiency , agility and implementable solutions.
Focus on ROI/ Focus on value of marketing investments : All solutions are based on the principles of efficiency and execution . Efficiency in marketing spends leading to better return on investment. And ensuring execution and successful implementation of the proposed activities thus ensuring that your growth targets are met.
Technology : Our solutions are based on cutting edge technology , yet simple and easy to use . They help in analytics and science based decision making for the business leading to greater probability of success.
Frugality : We believe that good quality marketing solutions should also be affordable solutions. Therefore, we have applied creative ways to bring in speedy decision making and cost efficiency at every stage,so that the cutting edge solutions are available at a price that may just surprise you.
OUR INTERLOCKING CAPABILITIES
INTIN has interlocking capabilities that offer end to end marketing
solutions to unlock revenue opportunities for your business.
Our engagement model may be project basis or long term turnkey partnership, covering any or all of the following
Research Based Analytics
We have the full capability to do primary research in house. Our capabilities span
large scale U&A studies , taregtted screeners and concept checks , diagnostic researches on communication& promotion , Brand heath checks , consumer and expert panels , retail and expert studies
Developmental research, diagnostic and specialized researches like semiotics , extended creative researches.
Our direct access to 20 Mn HHs across top 100 cities in Urban , including 13 lakhs profiled house households gives us the extra edge in terms of speed and accuracy of the research. Our access to 2.5 lakh villages thru the village Pradhans gives us an unbeatable edge in rural research and activation.
Technology led Marketing Tools
Our solutions are based on cutting edge technology ,which are simple and easy to use.Each tool has been put together to address specific marketing problems which brand marketers encounter.We have brought our years of collective experience to the fore in identifying and addressing these marketing challenges
Data insights and Strategy led Marketing
Our platform offers tools which uses data science to make the process of strategy formulation and decision making more scientific and accurate . We use data visualisation and modeling to cull out insights for brands in managing their marketing activities and formulating their brand marketing strategy.
We offer services in digital transformation of marketing processes , data analysis, predictive and market mix modeling and creation of digital assets for brands
We offer end to end execution capabilities for businesses, be it digital marketing , social media marketing , research or database marketing or execution of the brand marketing plans . Our approach to help the brand we work with is not advisory alone but also be the execution partners to make sure that the business objectives are achieved.
We partner with brings in bringing value to business and marketing investment anchored in the following core benefits :
Build business in a sustainable and efficient manner , thereby accelerating brand growth.
Improving return on investments on marketing spends.
Timely decision making leading to quick turn around.
Vast experience and domain experts of the team in providing solutions to business challenges
OUR COLLECTIVE EXPERIENCE
- Cold Beverages : Brands - Tata Gluco/Himalya Mineral Water
- Consumer Durables : Brands - Godrej/Philips/Braun/T1 India/Samsung/Pidilite/Gillette
- Consumer Healthcare : Brands - Panado/NiQuitin/Eno/Zyrtec/Drapolene Cream
- Corporate : Brands : Brands - Unilever/Dabur/P&G/GSK
- Foods :Brands : Brands -Wrigley’s/Lays/Kurkure/Kissan/Kwality Walls/Doritos/Quaker/Knorr/Sundrop/AgroTech/ Javagreen / ACT II Popcorn
- Homecare: Brands :Brands- Asian Paints/Rin/Surf Excel/Tide/Downy/Joy/Comfort/Ariel
- Haircare :Brands : Brands - Dabur Amla/Dabur Vatika/Vega/Wow Skin Care/Clinic Plus
- Hot Beverages : Brands - Taj Mahal/TATA Tea/ Brooke Bond Taaza Gold/ Bru/Red Label
- Media: Brands - Fever 104 FM/TOI/TV Today Network/Astro Malaysia Holdings Berhad/ZEE/ABP Network/MoneyControl /BT/Aaj Tak/HT/Network 18
- Services: Brands - Polaris/CAMS/Amazon/IMRB/AquaSai/IRIS Data Solutions
- Skin Care : Brands - Dove/Vaseline/Ponds/Lux/Dabur Gulabari/Glow & Lovely/Pears/Lifebuoy
- Telecom : Brands - Reliance Comm/Maxis/Beetel/Motorola
- Health Tech/Healthcare : Brands - PhableCare/Dr. Lal Path Labs/GlaxoSmithKline/Menarini
- Retail : Brands - Smollan/Spencers/SIFY
- Others: Brands - Funskool/HP Gas/ Diageo/Lavasa/Duracell/IPEX Infra/ Sportz Village /ICI Paints /Dulux/Duco/Logistics Unicorn/Snowcem
- Education : NTU /MIT-WPU/Rochester Institute of Technology
- Financial Products & Services : BOI AXA Investment Managers/Future Generali India Life Insurance / Poonawala Finance Ltd /Polaris Software Lab
- Pharmaceuticals : Nicolas Piramal /Ranbaxy Laboratories
- Consumer Electronics : Mitsubishi A/Cs
- Aviation : Jet Airways / China Southern Airlines
- Fashion and Lifestyle : T Safari